Branded: Sharing Jesus with a Consumer Culture

SKU: 9780825438943

Book
$12.99
By: Tim Sinclair   Vendor: Kregel Publications   Publication Date: 2011   Format: Book   Page Count: 143

Availability: Backordered

Support Family Ministry

When you purchase from the Focus on the Family Store, you are supporting ministry. All proceeds from your purchase directly fund our various ministry programs. Together, we come alongside families to save marriages, equip parents, rescue preborn babies, defend biblical principles and more

Focus Reviewed

Every resource in our store has been reviewed by Focus on the Family to ensure that it is biblically sound.

Satisfaction Guaranteed and Easy Returns

We are committed to serving you and your family with the best resources, but if you are not 100% satisfied with your purchase, we'll make it right. Give us a call and we will refund your order.

Description
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople--people who are intimidated and embarrassed by the word "evangelism" and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

Additional Details

Audience Non-Specific
Author Tim Sinclair
Language English
Pages 143
Publication Date May 2, 2011
Publisher Kregel Publications

Customer Reviews

Back to Top
Updating cart